Your Benefit-Driven “Hook” Goes Here
Learn to be able to achieve this incredible goal…without this [major pain point]!
A really big pain point that you’re solving goes here (or a really big desire or goal your customers have)
This paragraph is where you describe your ideal customer’s BIGGEST pain point better than they can. Show them that you really get it. Be super specific about how it feels to have this problem. You want them to start nodding and thinking “Yes, that’s exactly my problem!
Once you’ve really made the pain clear, the next thing to do is to agitate it. How does this problem gets worse. List 4-5 other pain points they have around their biggest problem, like this:
You're fed up with [this really big problem]. Elaborate on why this pain point feels so awful.
Unsure about how to [do this thing they really want to do]. Elaborate on how frustrating this pain point feels.
Confused about what to do. Elaborate on how this pain point makes them feel stuck.
You feel [describe how they feel like "less than" the version of themselves they want to be]. Elaborate on this and how they know the better version is in there, if only they could get to it.
You’re tired of [hitting this roadblock all the time]. Elaborate on this pain point and how defeating it is to feel like they're doing everything "right" but not making progress.
At this point you should have your prospects 100% focused on the issues and how bad they are.
And they'll really be craving a solution right about now, and hoping that you’re about to turn things around and relieve their pain for them.
And you are in just a minute! But first, stir it up even more like this…
Even worse, [describe an even bigger challenge or frustration they’re feeling]
Nodding yes to any of this?
I'm so glad you're here!
Imagine if…
…they knew exactly what to do…no more [struggling with this] or [wondering how to do this].
Now it's time to help them visualize their transformation. Use this short paragraph to paint a picture of what they will feel like once they overcome these. Help them see what will change for them, what they'll be able to do, and how they will feel.
Then take each pain point from the previous section and help them imagine overcoming it, like this:
You should have your audience really excited to take action now. They should be hoping that you’re about to turn things around and relieve their pain for them – and you are! Now it's time to encourage them and introduce your solution.
They can do it, and you’ll show them how!
Introducing [Your Product or Course Name]
Your big promise goes here. For example, “Get all the strategies, and systems, skills to achieve [the thing they really want to do]” – OR – “You’ll be able to do [this, this and this] without the headache of [something they don't want to do or feel].”
Follow it up with a short sentence, like this: "This is the exact system/strategy that helped me [achieve X outcome], and you can do it too!"
This limited offers ends soon!
Now reassure them that it‘s not their fault
In this section, help your audience forgive themselves for not overcoming this just yet. Let them know that it's not them…it's all the roadblocks and obstacles they're facing. The struggle is real.
Show them that you really get what what those roadblocks and obstacles are – because you've been right where they are.
This is the perfect time to share your story and struggles. Why was it so hard for you to overcome this? What challenges and obstacles did you have to overcome? What limiting beliefs did you have?
Then, after a few paragraphs, transition to how you solved it, the important lessons you learned, and the "a-ha" moments that changed the way you approach what you do.
By the end of this section, your customers should feel like they can do it, too. They'll start seeing that there's a way out, and that's through you!
The ONE really big “a-ha” moment that changed everything for you – and that will change everything for them too.
Here’s what’s inside! Time to show them everything they’ll get:
Let your audience know how many modules there are and what each one is about.
1
Module 1: Title Of Module Here
Explain exactly what this module will teach them. You can even include the number of lessons, number of videos, worksheets, and so on. Any information that will help them visualize what this lesson will be like, and what it will teach them. Make sure you focus on the benefits that they'll get just by taking this module on it’s own. What will it help them do?
2
Module 2: Title Of Module Here
Explain exactly what this module will teach them. You can even include the number of lessons, number of videos, worksheets, and so on. Any information that will help them visualize what this lesson will be like, and what it will teach them. Make sure you focus on the benefits that they'll get just by taking this module on it’s own. What will it help them do?
3
Module 3: Title Of Module Here
Explain exactly what this module will teach them. You can even include the number of lessons, number of videos, worksheets, and so on. Any information that will help them visualize what this lesson will be like, and what it will teach them. Make sure you focus on the benefits that they'll get just by taking this module on it’s own. What will it help them do?
4
Module 4: Title Of Module Here
Explain exactly what this module will teach them. You can even include the number of lessons, number of videos, worksheets, and so on. Any information that will help them visualize what this lesson will be like, and what it will teach them. Make sure you focus on the benefits that they'll get just by taking this module on it’s own. What will it help them do?
Here’s what’s inside! Time to show them everything they’ll get:
Let your audience know how many modules there are and what each one is about.
1
Module 1: Title Of Module Here
Explain exactly what this module will teach them. You can even include the number of lessons, number of videos, worksheets, and so on. Any information that will help them visualize what this lesson will be like, and what it will teach them. Make sure you focus on the benefits that they'll get just by taking this module on it’s own. What will it help them do?
2
Module 2: Title Of Module Here
Explain exactly what this module will teach them. You can even include the number of lessons, number of videos, worksheets, and so on. Any information that will help them visualize what this lesson will be like, and what it will teach them. Make sure you focus on the benefits that they'll get just by taking this module on it’s own. What will it help them do?
3
Module 3: Title Of Module Here
Explain exactly what this module will teach them. You can even include the number of lessons, number of videos, worksheets, and so on. Any information that will help them visualize what this lesson will be like, and what it will teach them. Make sure you focus on the benefits that they'll get just by taking this module on it’s own. What will it help them do?
4
Module 4: Title Of Module Here
Explain exactly what this module will teach them. You can even include the number of lessons, number of videos, worksheets, and so on. Any information that will help them visualize what this lesson will be like, and what it will teach them. Make sure you focus on the benefits that they'll get just by taking this module on it’s own. What will it help them do?
5
Module 5: Title Of Module Here
Explain exactly what this module will teach them. You can even include the number of lessons, number of videos, worksheets, and so on. Any information that will help them visualize what this lesson will be like, and what it will teach them. Make sure you focus on the benefits that they'll get just by taking this module on it’s own. What will it help them do?
6
Module 6: Title Of Module Here
Explain exactly what this module will teach them. You can even include the number of lessons, number of videos, worksheets, and so on. Any information that will help them visualize what this lesson will be like, and what it will teach them. Make sure you focus on the benefits that they'll get just by taking this module on it’s own. What will it help them do?
BonusES!
Now it’s time to introduce your Bonuses!
Many times people will buy because of your bonuses. So use this section to share what else is in your program or course that you haven’t explained in your modules. Even if it’s a regular part of your course, if you haven’t mentioned it at all on your sales page yet, then it’s time to introduce it in this section as a Bonus.
Title of your first bonus
Tell them all about this other great thing that they also get. Maybe it’s access to a members-only facebook group or online forum. If so, tell them about it here!
Tell them why this bonus feature of your course is going to help them achieve even more than what you’ve already outlined in the modules above. 1-on-1 coaching calls, downloadable workbooks, cheat sheets… whatever it is, mention it in this section.
Title of your second bonus
Tell them all about this other great thing that they also get. Maybe it’s access to a members-only facebook group or online forum. If so, tell them about it here!
Tell them why this bonus feature of your course is going to help them achieve even more than what you’ve already outlined in the modules above. 1-on-1 coaching calls, downloadable workbooks, cheat sheets… whatever it is, mention it in this section.
Title of your third bonus
Tell them all about this other great thing that they also get. Maybe it’s access to a members-only facebook group or online forum. If so, tell them about it here!
Tell them why this bonus feature of your course is going to help them achieve even more than what you’ve already outlined in the modules above. 1-on-1 coaching calls, downloadable workbooks, cheat sheets… whatever it is, mention it in this section.
Title of your first bonus
Tell them all about this other great thing that they also get. Maybe it’s access to a members-only facebook group or online forum. If so, tell them about it here!
Tell them why this bonus feature of your course is going to help them achieve even more than what you’ve already outlined in the modules above. 1-on-1 coaching calls, downloadable workbooks, cheat sheets… whatever it is, mention it in this section.
Title of your second bonus
Tell them all about this other great thing that they also get. Maybe it’s access to a members-only facebook group or online forum. If so, tell them about it here!
Tell them why this bonus feature of your course is going to help them achieve even more than what you’ve already outlined in the modules above. 1-on-1 coaching calls, downloadable workbooks, cheat sheets… whatever it is, mention it in this section.
Title of your third bonus
Tell them all about this other great thing that they also get. Maybe it’s access to a members-only facebook group or online forum. If so, tell them about it here!
Tell them why this bonus feature of your course is going to help them achieve even more than what you’ve already outlined in the modules above. 1-on-1 coaching calls, downloadable workbooks, cheat sheets… whatever it is, mention it in this section.
Testimonials about why your product is so amazing
“Pull out a few key words from a testimonial. Since you’ve just introduced your product, it should focus on how much it helped them to achieve a big outcome. If you don't have testimonials for this specific product just yet, use another testimonial about what it's like to work with you.
– Happy Customer
If you have have photos of your customers, use this format. Pictures help validate the testimonial and help potential customers visualize themselves with these results.
– Happy Customer
Testimonials about why your product is so amazing
“Pull out a few key words from a testimonial. Since you’ve just introduced your product, it should focus on how much it helped them to achieve a big outcome. If you don't have testimonials for this specific product just yet, use another testimonial about what it's like to work with you.
– Happy Customer
If you have have photos of your customers, use this format. Pictures help validate the testimonial and help potential customers visualize themselves with these results.
– Happy Customer
Get instant access to [Product Name]
100% Satisfaction Guarantee
We're sure you're going to be thrilled with [Product Name] and get amazing results!
But we get that every investment is an important decision. That’s why we want you to be able to test-drive the course to make sure it fits your needs, and we figure [XX] days is the right number.
So if you buy [Product Name] today, and at any point in the next [XX] days you feel like it hasn’t given you amazing value, all you need to do is email us and let us know and we’ll refund your money. No questions asked!
100% Satisfaction Guarantee
We are sure you’re going to be thrilled with [Product Name] and get amazing results!
But we get that every investment is an important decision. That’s why we want you to be able to test-drive the course to make sure it fits your needs, and we figure [XX] days is the right number.
So if you buy [Product Name] today, and at any point in the next [XX] days you feel like it hasn’t given you amazing value, all you need to do is email us and let us know and we’ll refund your money. No questions asked!
What will change for them after they use your product?
This section is to remind your customers of the biggest benefits they can expect. What will change for them after they go through your course? How will they feel? What will they be able to do? What will their day be like once they overcome their struggles (stress-free, joyous, easy)? What results can they can expect?
Huge Benefit 1
Insert some text here that summarizes this specific benefit that they can get from joining your course
Huge Benefit 2
Insert some text here that summarizes this specific benefit that they can get from joining your course
Huge Benefit 3
Insert some text here that summarizes this specific benefit that they can get from joining your course
Huge Benefit 4
Insert some text here that summarizes this specific benefit that they can get from joining your course
Remind Them Why Your Course Is So Amazing
This section is all about placing value on your course before people see the price, which is coming up next.
So use this section to reinforce the value so that the pricing sounds reasonable.
Let them know that alternative solutions cost a whole lot more than your product. Or, mention what it would cost if they worked with you 1-on-1. You can also mention the opportunity costs of trying to figure it out on their own through months of trial and error vs. your proven product that will save them hours and hours.
The goal is to give people some way to "anchor" the value of your product.
(You can remove this section if your product is less than $50.)
Hey there, I’m [Name]!
Briefly introduce yourself, what you do, and who you do it for. Show off your achievements and prove why they should trust you to be teaching this topic. Include any websites or blogs you've been featured on here, too.
You want to sound knowledgeable, friendly and upbeat. Then talk about why you created this program and remind them about the benefits, what it will help them do. And that you're excited to be sharing it with them!
Featured in…
Hey there, I’m [Name]!
Briefly introduce yourself, what you do, and who you do it for. Show off your achievements and prove why they should trust you to be teaching this topic. Include any websites or blogs you've been featured on here, too.
You want to sound knowledgeable, friendly and upbeat. Then talk about why you created this program and remind them about the benefits, what it will help them do. And that you're excited to be sharing it with them!
Featured in…
More testimonials (or repeat the same ones from above)
“Pull out a few key words from a testimonial. Since you’ve just introduced your product, it should focus on how much it helped them to achieve a big outcome. If you don't have testimonials for this specific product just yet, use another testimonial about what it's like to work with you.
– Happy Customer
If you have have photos of your customers, use this format. Pictures help validate the testimonial and help potential customers visualize themselves with these results.
– Happy Customer
More testimonials (or repeat the same ones from above)
“Pull out a few key words from a testimonial. Since you’ve just introduced your product, it should focus on how much it helped them to achieve a big outcome. If you don't have testimonials for this specific product just yet, use another testimonial about what it's like to work with you.
– Happy Customer
If you have have photos of your customers, use this format. Pictures help validate the testimonial and help potential customers visualize themselves with these results.
– Happy Customer
Have questions? We’ve got answers!
When does the course start and finish?
The course starts now and never ends! It is a completely self-paced online course - you decide when you start and when you finish.
How long do I have access to the course?
How does lifetime access sound? After enrolling, you have unlimited access to this course for as long as you like - across any and all devices you own.
Do you offer a refund policy?
We would never want you to be unhappy! If you are unsatisfied with your purchase, contact us in the first 30 days and we will give you a full refund.
How do I know if this program will work for me?
[Product Name]is designed for [who is your program for?]. Use this answer to describe the ideal customer and their biggest goals and aspirations.
How long will it take me to complete your course?
This program is a self-paced so you can work through it according to your schedule. That said, you'll get the best results if you dedicate at least 1-2 hours a week to the course material, and another 1-2 hours to applying what you've learned.
How is this different from other programs in [niche]?
There are loads of online guides and program out there on [your product topic], but this one is different. Describe what sets you apart from other programs or courses they may have tried or are researching.
It’s time to [get the really big outcome they want].
If you want to create X, build Y, and master Z, [Course Title] will help you do it.
Enroll now and start [achieving X outcome]
Get LIFETIME access to all the strategies to [reach a huge milestone], achieve this other big outcome], and [get the really big result they want most].
ONE PAYMENT OF [$XXX]